Monday, January 07, 2008

GPS Mass Market OEM - Garmin GPS Helps Drive Amazon.com's Record-Setting Sales

GPS Mass Market OEM - Garmin GPS Helps Drive Amazon.com's Record-Setting Sales
GPS World

This holiday buying season may have proved lackluster for brick-and-mortar retailers, and many online retailers are reporting slowed year-over-year sales growth, but online retail giant Amazon.com reported its best season ever—thanks in no small part to GPS electronics.

Amazon said Wednesday that its peak day this holiday season was Monday, December 10, when its customers ordered more than 5.4 million items—62.5 items per second. As for GPS unit sales, the company didn't put a number on the units sold, but suggested that if they were lined up together, they would stretch from New York to Philadelphia—81 miles as the crow flies. Assuming an average width of 3.5 to 4 inches, that's between 1.28 million and 1.47 million units.

Amazon did say that Garmin GPS devices were among the top sellers in consumer electronics, along with Canon PowerShot digital Elph cameras and Samsung LCD high-definition televisions.

Some other notable stats from Amazon.com's holiday season sales:

  • It sold Nintendo Wii systems at approximately 17 per second—while the immensely popular gaming consoles were in stock.
  • It sold enough Hannah Montana wigs to outfit the entire audience at her December 20 show in Providence, Rhode Island.
  • Top sellers in video games were "Super Mario Galaxy" and "Call of Duty 4."
  • Top sellers in DVDs included "Harry Potter and the Order of the Phoenix," "Planet Earth: The Complete BBC Series" and "Pirates of the Caribbean: At World's End."
  • Top sellers in books included "Eat, Pray, Love" by Elizabeth Gilbert, "The Dangerous Book for Boys" by Conn and Hal Iggulden and "I Am America (And So Can You)" by Stephen Colbert.
  • In music, top sellers included "Noel" by Josh Groban, "Raising Sand" by Robert Plant and Alison Krauss and "As I Am" by Alicia Keys.

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